Looped is an identity magazine specialising in crochet and knitwear. Each magazine focuses on a specific knitwear, this issue focuses on ugly sweaters and what makes them so iconic. This identity has a specific audience relating to people who embrace knitwear and enjoy the creation of knitwear. Looped is very colourful and positive as it enhances the idea of crocheting and knitting being a happy escape for people.